The Importance of Using Keywords in Articles
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Using keywords in articles that are submitted for the purpose of promoting online is the best way to maximize the desired exposure of the article itself. By correctly optimizing any content you publish on the internet, thru the proper use of keywords, your article will rank higher in the search engine rankings.
Fact is a poorly optimized article, no matter how well written, will quickly fade into obscurity since search engines will not as easily recognize the content. Thru the correct use of keywords, you are in effect leaving ‘obvious clues’ for the search engines to notice when looking for content similar to yours.
So how do you correctly use keywords to optimize any content you want to be easily found? Let’s break it down.
Identifying Keywords
Keywords, simply put, are short phrases or even just one word that can describe the overall theme of a piece of content such as an article, website, or blog post. Search engines send out ‘spiders’ that ‘crawl’ thru content on the internet. Keywords properly utilized, should accurately reflect the theme of an entire piece of content. Thus by focusing on just the keywords spiders can quickly pick up the ‘gist’ of the content.
Improper Keyword Use
When writers place keywords into their content they should be careful not to overuse these words or phrases. This is referred to as ‘keyword stuffing’ and search engines will penalize you for this by their refusal to list your content in the search results. True as it may be that proper keyword placement is vital if you want to be found by the search engines to earn a higher search ranking, however deliberate overuse can get the writer penalized disallowing your content to be shown at all in the search results.
How to Recognize Keyword Misuse
Keyword density is a measurement or percent that reflects the use of a keyword within a piece of content. For instance, if you have a piece of content that is 300 words in length and you use a certain keyword 9 times the ‘keyword density’ is 3%.
Search engines use keyword density to score keyword use within content and generally dislike any percentages that approach or exceed 5%. In fact, as a writer, aiming for the mid-range of 3% or so should keep you in good standings while still maintaining a good search ranking.
A handy tool you can use to measure the density of keyword usage in your content is live-keyword-analysis.com. Just copy and paste your content at this site to check your keyword density.
Proper Keyword Placement
Now that we’ve already discussed the acceptable percent range for our keyword use let’s focus on the optimal placement of them within the content itself. In general, a higher concentration of keyword use at the beginning of an article as an immediate notification of their use, and at the end as a closing reminder is the most effective placement for keywords.
In closing, as you can see, properly using keywords in articles can boost your search engine rankings. The higher you rank the more exposure you’ll receive making your promotional efforts all the more effective.
T.J. Philpott is an author and Internet entrepreneur based out of North Carolina.
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How to Make Money Blogging With the Right Keywords – 3 Tips to Use Keywords in Your Blogs
Keyword research and analysis is the foundation for all online marketing business. Whatever marketing method you are using, learning how to use the right keywords is one of the most important things you will need to learn and master. In this article I will talk about how to make money blogging with the right keywords and will share with you 3 tips to use keywords in your blogs.
1. Use Software Tools
There are some great software tools available on the internet that you can use to do your keyword research and analysis. Here is a shortlist of the 3 mostly used applications:
- Gtrends (FREE – not bad)
- Google Keyword Tool (FREE – not bad)
- WordTracker (PAID – The #1 keyword research tool!)
Using the right keywords in your blogs will make sure that Google can find and list you in the search results of the problem statements that people are typing in. So use the above tools to research for good keywords and keyword phrases related to your blog and that will give you a high ranking in the search engines. Now you can start to make money blogging with the right keywords.
2. Positioning The Keywords
Ok, so you have a good list of keywords for your blog posts. To make money blogging with the right keywords it is important to know where to put them in your titles and body text. Besides placing your keywords or phrases in the title, you will also need to place the keyword phrase as close to the title as possible. Why? This will let search engine spiders and the people that are searching on these keywords know that, your blog post delivers relevant information to the search terms used. Do not change the keyword phrases around but use them exactly how you found them. Repeat the phrase a number of times in your post but don’t over-do it. It will make your post sound unnatural and unpleasant to read.
3. Internet Marketing Training on Keyword Research
If you are serious and really want to know how to make money blogging with the right keywords you will need proper keyword research and analysis trainings. Whether you are blogging, article writing, ppc advertising etc… you need to remain proactive in your marketing activities and always use hot keywords and keyword phrases in whatever content you are posting online. Enroll yourself into a proven online, recession proof internet marketing, mentoring and coaching program that is specialised in online marketing and has great trainings on keyword research as well as all the other 50+ marketing methods, strategies and techniques that can be used to effectively market your business online.
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Questions to Ask Your Potential Search Engine Optimization Company – Part One
Search is a growing industry, and it seems that every day there is a new search engine optimization company in the game. However, the skills of many of these search engine optimization companies are questionable — staying on top of the knowledge curve can be daunting, and getting up to speed more daunting still. Moreover, there are a huge variety of tactics, “safe” and “unsafe” practices (in terms of the risk of penalization), and other important business considerations that you should think about before deciding on any particular search engine optimization company.
The following is the first of a three-part series that provides a list of questions to help you to determine if the company you are considering is deserving of your trust. In this installment, we’ll focus on the tactics that search engine optimization companies might use that could put your website at risk of penalization or removal from the major search engines.
Ask your potential search engine optimization company the following:
“Do you show search engines anything that a visitor does not see?”
There is a common tactic that certain search engine optimization companies use called “cloaking.” In simple terms, these companies use technology that enables your website to recognize when a visitor to your site is a spider and to then feed that spider specialized content designed to rank highly in search engines. This tactic violates the Terms of Service (TOS) of every major search engine. Sites that are caught cloaking are routinely removed from engines. Therefore, depending on your tolerance for risk, you may want to find a search engine optimization company that does not employ this tactic.
“Do you create pages, either on my server or somewhere else, that are not built in to the navigation of my site?”
Another common technique that some search engine optimization companies employ is the creation of “doorway pages.” Since the term “doorway page” now has such a negative connotation in the industry, many search engine optimization companies have their own names for such pages: “gateway pages,” “bridge pages,” “targeted entry pages,” “specialized content pages,” and so on. Whatever they are called, such pages are rarely effective and also put websites at risk of penalization, as this is another tactic that violates the TOS of every major engine. If your potential search engine optimization company does not give you a definitive “no” to the above question, you may want to look elsewhere.
“What is your link building methodology? Is it automated, and do you target reciprocal links?”
Quality search engine optimization companies are concerned about garnering quality inbound links to your website because “link popularity” plays a big factor in rankings. If the major players at any potential search engine optimization company tell you that they do not build links, it’s time to laugh in their faces, call them lazy, and move on.
Because finding quality links from quality sites is very time consuming, many search engine optimization companies have tried to automate the process. One undesirable approach to link building is automated reciprocal linking schemes, often responding to the ubiquitous emails that are sent to anyone with a website, looking for link exchanges to boost a site’s link popularity. The danger here is that an outbound link from your site is counted as a “vote” for the site to which it links. If that site gets penalized, your site may get penalized in turn. (Google refers to this type of linking relationship as a “bad neighborhood.”) A good search engine optimization company will concentrate instead on garnering quality inbound-only links to your website and adding the type of content that makes it worthy of non-reciprocal links from a variety of sites.
“Do you use hidden text or hidden links?”
Search engines, as a rule, do not like it when a website shows them content that is not designed for a visitor to see. However, there are search engine optimization companies that will employ hidden text (text that is the same color as the background color of a page or text that is hidden behind a graphic, for example) to try to boost that page’s relevance, and thus the page’s ranking. Other search engine optimization companies will use hidden links, typically sized down to one pixel, that lead to dozens, or even hundreds of pages that are not designed for visitors to see, known as doorway pages. This is another tactic that, if discovered, can get a website removed from search engines. If you are averse to this type of risk, make certain the search engine optimization company that you are considering gives you a definitive “no” in answer to the question.
“Have you ever gotten a client’s site penalized? If so, when was the last time?”
Many quality search engine optimization companies have, at one time or another, gotten a client site penalized, either due to a change in the TOS of an engine or an oversight of some sort. If the search engine optimization company with which you are speaking tells you that it has gotten a site penalized, but that it was many years ago, this may not be such a big deal. But if the company tells you that it caused a site to be penalized last week, you should quickly procure a cross and some garlic and run screaming in the opposite direction.
While these questions do not cover all potentially dangerous methodologies, it has been my experience that shady search engine optimization companies rarely use only one illegal trick — and one of the tricks in their arsenal is almost certainly listed above. If a search engine optimization company gives you a lot of evasive answers to these questions, it may give you an idea of the type of firm that you are dealing with. Unless you are comfortable with the risks associated with the above tactics used by some search engine optimization companies, I suggest you find another vendor.
Coming soon – Part 2: Questions to determine your potential search engine optimization company’s competence level.
About the Author
Scott Buresh is the CEO of Medium Blue, a search engine optimization company. Scott has contributed content to many publications including Building Your Business with Google For Dummies (Wiley, 2004), MarketingProfs, ZDNet, WebProNews, Lockergnome, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue, which was recently named the number one search engine optimization company in the world by PromotionWorld, serves local and national clients, including Boston Scientific, Cirronet, and DS Waters. Visit MediumBlue.com to request a custom SEO guarantee based on your goals and your data.
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